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| Nanjing Road |
Nanjing Road was the first commercial road in Shanghai. It is fantastically located, stemming off the Huangpu River and the Bund at a right angle and linking the city's main commercial and residential districts to the mouth of the river. Today Nanjing Road is a must-see metropolitan destination attracting thousands of fashion-seeking shoppers from all over the world.
After the Opium War (1839-1842), Shanghai became a treaty port. Nanjing Road was first the British Concession, then the International Settlement. Importing large quantities of foreign goods, it became the earliest shopping street in Shanghai.
In the past few years, enormous changes have taken place here. For shopping convenience, its eastern end has an all-weather pedestrian |
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arcade. Big traditional stores no longer dominate the market since modern shopping malls, specialty stores, theatres, and international hotels have mushroomed on both sides of the street.
Today over 600 businesses on Nanjing road offer countless famous brands, superior quality, and new fashions. KFC, McDonald's, Pizza Hut, and other world-famous food vendors line both sides of the street. Upscale stores include Tiffany, Mont Blanc, and Dunhill. In addition, approximately a hundred traditional stores and specialty shops still provide choice silk goods, jade, embroidery, wool, and clocks.
Open-air bars, abstract sculptures, and lingering sounds from street musicians enhance evening strolls. A trackless sightseeing train provides a comfortable tour of the night-transformed pedestrian street. Flashing neon signs illuminate the magnificent buildings and spangle the night skyline of this lively city. |
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| Huaihai Road |
Huaihai Road is a charming six-km stretch with almost 400 shops. The most bustling part is from Shanxi Road to Xizang Road. Shops on Huaihai Road offer examples of the architectural styles of different countries. When the night falls, the lights make Huaihai Road flash and shine and Huaihai Road truly comes alive. Shanghainese are very proud of Huaihai Road as the street has a very urban, yet comfortable atmosphere. The street is both chic and charming, both bustling and calm. There are also many internationally renowned department stores such as Paris Spring, the Japanese Isetan, and Parkson's, as well as Chinese stores such as Shanghai Ladies Goods Store and No.2 Department Store. |
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| New Shanghai Trade Town |
With the First Babaiban and the Time Plaza as their exponents, the New Shanghai Trade Town and Zhangyang Road Business Street, occupying the area of over 800,000 square meters, have taken shape. Eighteen mansions and buildings have been completed and most of them have started business. The distinctive shops and monopolized shops of the computer plaza, the household electric appliance plaza and decoration materials plaza etc.
With the First Babaiban and the Time Plaza as their exponents, the New Shanghai Trade Town and Zhangyang Road Business Street, occupying
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the area of over 800,000 square meters, have taken shape. Eighteen mansions and buildings have been completed and most of them have started business. The distinctive shops and monopolized shops of the computer plaza, the household electric appliance plaza and decoration materials plaza etc. |
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| Yuyuan Tourist Mart |
Yuyuan Tourist Mart, who hosted the just-concluded 2006 Traditional Spring Temple Fair, has been awarded the laurel of the first ¡®Model Role in Integration of Business, Tourism and Culture' in Shanghai by both Shanghai Economic Committee and Shanghai Tourism Committee recently, and has become the initial brand integrating business, tourism and culture in Shanghai.
As the cradle of the culture of Shanghai, Yuyuan Tourist Mart is undoubtedly a perfect place to exhibit traditional Chinese culture, and |
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¡®Yuyuan Day of China' is exactly a way to show the steady development in integration of traditional culture, tourism culture and business culture. Every year, there are many colorful culture marketing activities, represented by Traditional Spring Lantern Show, Food Festival, Tea Culture Festival, Spring Temple Fair, Ethnic Culture Festival, Autumn Folklore Expo, Ginseng Remedy Festival, Crab Feast Festival. All these events integrate traditional celebration forms including Lantern Show, Temple Fair, Market Day, Celebration events, and connotation of different characteristic traditional cultures, such as culinary culture, clothing culture, wine culture, tea culture, etc., as well as modern cultures including fashion culture, amenity culture, service culture and brand culture.
As an effective platform of business- tourism - culture integration, Yuyuan Traditional Spring Temple Fair with enduring history has not failed to inherit its traditional jollification, at the same time, it is a culture feast blending business and tourism. |
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